E

Ellen . Lee

Last updated on Sep 27, 2026

Labels

| Item | Details |

|—|—|

| Who it is for | Administrators maintain; agents apply labels on conversations / contacts |

| Menu location | Settings → Labels; Conversations / Contacts sidebars also list labels marked “Show in sidebar” |

| Plan dependency | Usually on by default |

Labels are coloured keywords for classifying conversations and contacts — used in filters, automation and reports.

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1. Creating a label

  1. Settings → Labels → Add.

  2. Enter name, colour and description.

  3. Optionally tick Show in sidebar for one-click filtering.

  4. If automation or macros reference the name, check those rules after renaming.

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2. Usage

– Pick labels from the conversation title bar or sidebar; multi-select is allowed.

– Contact detail pages can take labels too.

– Automation, macros and Captain scenarios can “add / remove label”.

Agree a controlled vocabulary, for example refund, bug, VIP, awaiting-finance, so synonyms do not split your reports.

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3. Reports

Reports → Labels shows volume by label. Cleaner tagging makes reports more useful.

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4. Frequently asked questions

If I delete a label, do conversations remain? Yes — only the label is gone.

Label missing from the sidebar? “Show in sidebar” is off, or no conversation uses it yet (you can still open it from Settings).

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Related articles

– Conversation workspace

– [Automation]

– [Reports]